a home ranks as the biggest investment that people make. It therefore
goes without saying that choosing someone to facilitate the home buying
or selling process is a vitally important decision.
estate agent really is a specialist professional in their field, and can
ultimately influence the outcome of one’s purchase and selling
experience either positively or negatively. With so many estate agents
around it can be difficult deciding who to choose.
Real Estate (Harcourts) Business Development Manager Leonard Fourie,
lists credentials, experience and honesty as the three key
characteristics to look out for when selecting an estate agent.
the past 12 months much has been said about the legitimacy of many real
estate agents and, although the process of professionalising this
industry is well underway, in the interim buyers and sellers must take
it upon themselves to ensure that the agent they intend dealing with has
the necessary qualification and operates with a registered Fidelity
Fund Certificate (FFC),” he said.
Although considered one of our
largest assets, the purchase and sale of a home requires far more
insight than merely its asking price. Knowing the value of a home in
terms of its location, structure and overall worth is a skill acquired
through experience. “By appointing an agent with adequate experience you
will reap the benefits of their understanding of the overall property
market, their ability to successfully promote your property, and their
knowledge of a home’s true value,” explains Fourie.
continues, “Word of mouth is an extremely effective tool, and people
should listen to what has been said about the estate agents operating in
their area. Don’t entrust the sale or purchase of your home to just
anyone – make sure the person you are dealing with has a good reputation
and, above all, is trustworthy.”
purchasers or sellers people need to actively involve themselves with
the buying and selling process, essentially working with their estate
agent to obtain their ultimate deal. “Find out what marketing plan the
agent has in place for your property and get regular feedback on the
progress against this plan – a good estate agent will willingly assist
you with these requests,” confirmed Fourie.
Harcourts is a
national franchise of real estate agencies specialising in the sale and
rental of residential, commercial and rural properties. Harcourts is a
member of Leading Real Estate Companies of the World® which forms the
world’s largest Real Estate network with over 5,500 offices and 160,000
sales consultants operating in over 25 countries.