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Choosing the RIGHT agent

Choosing the right agent

Why Harcourts!

Purchasing a home ranks as the biggest investment that people make. It therefore goes without saying that choosing someone to facilitate the home buying or selling process is a vitally important decision.

A good estate agent really is a specialist professional in their field, and can ultimately influence the outcome of one’s purchase and selling experience either positively or negatively. With so many estate agents around it can be difficult deciding who to choose.

Harcourts Real Estate (Harcourts) Business Development Manager Leonard Fourie, lists credentials, experience and honesty as the three key characteristics to look out for when selecting an estate agent.

“In the past 12 months much has been said about the legitimacy of many real estate agents and, although the process of professionalising this industry is well underway, in the interim buyers and sellers must take it upon themselves to ensure that the agent they intend dealing with has the necessary qualification and operates with a registered Fidelity Fund Certificate (FFC),” he said.

Although considered one of our largest assets, the purchase and sale of a home requires far more insight than merely its asking price. Knowing the value of a home in terms of its location, structure and overall worth is a skill acquired through experience. “By appointing an agent with adequate experience you will reap the benefits of their understanding of the overall property market, their ability to successfully promote your property, and their knowledge of a home’s true value,” explains Fourie.

He continues, “Word of mouth is an extremely effective tool, and people should listen to what has been said about the estate agents operating in their area. Don’t entrust the sale or purchase of your home to just anyone – make sure the person you are dealing with has a good reputation and, above all, is trustworthy.”
As purchasers or sellers people need to actively involve themselves with the buying and selling process, essentially working with their estate agent to obtain their ultimate deal. “Find out what marketing plan the agent has in place for your property and get regular feedback on the progress against this plan – a good estate agent will willingly assist you with these requests,” confirmed Fourie.

Harcourts is a national franchise of real estate agencies specialising in the sale and rental of residential, commercial and rural properties. Harcourts is a member of Leading Real Estate Companies of the World® which forms the world’s largest Real Estate network with over 5,500 offices and 160,000 sales consultants operating in over 25 countries.